Is there a time when you don’t want customer feedback?

Customer feedback is not only helpful, but crucial to the success of your business. After all, if you didn’t have customers, you wouldn’t have a business. Customers can provide insights that you or your employees can’t give, thus allowing for product improvement or new development. Continue reading

CMO to Customer: why some marketing execs believe in interacting with customers directly

culture of engagementAs you well know, marketing your product or service to existing and potential customers is the lifeblood of your success as a business. In the past, before technology took over, businesses had a telephone and personal home address with which to contact their customers. Now, there is email, messaging, Skype, websites, and social media. However, some companies prefer to have one-on-one contact with their customers. Continue reading

The architecture of a high quality customer database

Analyzing Survey DataPossessing a high quality customer database is essential to your business; it ensures you stay in contact with your customers, having up-to-date information at hand so your customer always stays your first priority. Whether it’s through email, point-of-sales, direct or indirect marketing, information kiosks, online shopping venues, or the like, crafting the architecture of a high quality customer database is the key to procuring long-lasting customer relations. Here are some takeaway points to consider. Continue reading

Getting Customer Data through Social Networks

Learning from CustomersAs you know, social media has exploded over the last decade and many companies have learned the trick to getting customer data through the social networks. If your company is one who hasn’t quite caught up to speed on social networking, then here are some helpful tips. Continue reading

Do your customers know what they want or not?

As a business, there are many questions you ask yourself and your employees. Some include: What are customers looking for? What do we have to offer them? Where is the best place to target potential customers, etc…however, one question that you probably haven’t thought much about is “Do your customers know what they want or not?” Continue reading

Message Relevance and Personalization: the Name of the Game

culture of engagementMessaging has become not only a personalized way of communicating with your customer, but when it’s relevant, becomes a necessity to understanding the needs and wants of your customer. Relevance and personalization with messaging allows you to go a step further in taking care of your customer, because you can target them with specific information. Continue reading

Customer data: the way you get it is everything

As a business, knowing your customer and what theyAnalyzing Survey Data want is crucial to the continued success of your company. It gives you an insight into what to add, change, or take away from your product or service to ensure your customers are getting exactly what they expect and want from your company. Collecting customer data is the best way to do it, but it has to be done right. Here’s how to get customer data the right way. Continue reading

Does your company fully benefit from market research?

Market ResearchMarket research is crucial to your business. You need to know things about your customers in order to target them and keep them returning. Three questions to ask yourself include: “Who is my customer? What do they want?” and “Why did they buy my product?” Here are some tips to fully benefit from market research. Continue reading

The importance of great customer engagement

Your customers are everything to your business, and obviously, without them, you would have no business. Seeing how customer service and satisfaction is essential, the importance of great customer engagement is also vital to your success. Continue reading

3 Ways to ease the pressure of too much data

data-overloadRunning a successful business usually means a lot of information being fed to every level of the company, and with so many regulations that you have to contend with these days, it could spell trouble. Here are some ways to ease the pressure of too much data. Continue reading