Ways that Survey Data Can Be Used to Make Big Improvements

Survey Data Collection

Survey Data Can Lead to Big Improvements

Survey data is one of the easiest forms of data to obtain to rate overall customer experience and satisfaction so you can make beneficial changes to your business. Whether your business is brick and mortar, online, or both, you can gear your customer surveys to ensure that you gain the data you need to improve product or service quality, improve customer service, maintain market share through competitive offerings, and improve the overall level of the customer experience. Continue reading

What can the right marketing data do for your company?

With all that marketing data available you Easy Targetwould think that every company would be successful; unfortunately, sometimes they miss the mark. Chances are they weren’t getting the right marketing data or they misinterpreted what they had. Let’s take a look at two technology related companies. One that read the data right and one that missed the mark.

Apple, Inc. has created brand loyalty and great success through their marketing campaigns and product development. They have been able to do this for two reasons. Continue reading

Intuition, a good idea & the right data: the secret sauce of marketing success

Acquiring good customer data is onlyAnalyzing Survey Data one ingredient in “the sauce” for successful marketing, but you need to realize that it is just the base ingredient. Through surveys and demographic data, you can gain the foundation that will allow you to make informed decisions on which direction to go with your marketing strategies. However, savvy entrepreneurs and other business professionals understand that they need to trust their instincts and creativity to develop a successful and effective marketing strategy. Continue reading

mTAB supported Clemson student project unveiled at SEMA 2012

mTAB Survey Analysis services proudly supported the Clemson University Deep Orange 3 vehicle prototype unveiled at last week’s SEMA show.

Clemson Deep Orange 3The Deep Orange program at Clemson University enables students to fully develop a new vehicle concept, from needs analysis to a completely engineered implementation.

The Deep Orange program runs the course of two academic years in parallel with Clemson’s two-year masters program in automotive engineering. The program provides students with experience in financial and market analysis, vehicle design, development, prototyping and production planning, and gives them an opportunity to work with automotive industry partners to develop ideas. Continue reading

Introducing Capella Tabulation, the Fastest and Easiest Tool in Customer Experience Management

Maritz Research partners with veteran software provider to dive deeper into data.

St. Louis (PRWEB) October 31, 2012

Maritz ResearchMaritz Research today announced the release of Capella Tabulation, the newest addition to Capella™, Maritz’ end-to-end customer experience management system. In partnership with veteran analytic software provider Productive Access, Inc. (PAI), Capella Tabulation allows the end user to dive into their customer experience metricsMaritz Research by providing custom queries, unlimited variable selection with unmatched flexibility and speed in computation. Continue reading