Successful companies clearly define and practice customer experience management. Customer experience management falls under the umbrella of customer service, and is used to gain data and use that data to essentially drive business and improve the overall customer experience. To get the most out of your investment, follow these tips for successful customer experience management. Continue reading
Business Intelligence is the practice of collecting and analyzing mountains of data to determine current business success, opportunities within the current market, and forecast potential opportunities and options that will benefit the business over the long term.
Collecting data for business intelligence purposes can be time consuming and expensive; however, there are important rules for getting business intelligence that allow you to reduce costs and obtain the most relevant data. Continue reading
Reading between the lines with your survey data should not be necessary, but it is a reality that every business must face. Even with the most well developed surveys there is always the unfortunate reality that customers are not filling them out accurately to provide you the information you need to improve your business and generate increased success. Continue reading