CMO to Customer: why some marketing execs believe in interacting with customers directly

culture of engagementAs you well know, marketing your product or service to existing and potential customers is the lifeblood of your success as a business. In the past, before technology took over, businesses had a telephone and personal home address with which to contact their customers. Now, there is email, messaging, Skype, websites, and social media. However, some companies prefer to have one-on-one contact with their customers. Continue reading

The architecture of a high quality customer database

Analyzing Survey DataPossessing a high quality customer database is essential to your business; it ensures you stay in contact with your customers, having up-to-date information at hand so your customer always stays your first priority. Whether it’s through email, point-of-sales, direct or indirect marketing, information kiosks, online shopping venues, or the like, crafting the architecture of a high quality customer database is the key to procuring long-lasting customer relations. Here are some takeaway points to consider. Continue reading

Getting Customer Data through Social Networks

Learning from CustomersAs you know, social media has exploded over the last decade and many companies have learned the trick to getting customer data through the social networks. If your company is one who hasn’t quite caught up to speed on social networking, then here are some helpful tips. Continue reading

Do your customers know what they want or not?

As a business, there are many questions you ask yourself and your employees. Some include: What are customers looking for? What do we have to offer them? Where is the best place to target potential customers, etc…however, one question that you probably haven’t thought much about is “Do your customers know what they want or not?” Continue reading

Message Relevance and Personalization: the Name of the Game

culture of engagementMessaging has become not only a personalized way of communicating with your customer, but when it’s relevant, becomes a necessity to understanding the needs and wants of your customer. Relevance and personalization with messaging allows you to go a step further in taking care of your customer, because you can target them with specific information. Continue reading