The architecture of a high quality customer database

Analyzing Survey DataPossessing a high quality customer database is essential to your business; it ensures you stay in contact with your customers, having up-to-date information at hand so your customer always stays your first priority. Whether it’s through email, point-of-sales, direct or indirect marketing, information kiosks, online shopping venues, or the like, crafting the architecture of a high quality customer database is the key to procuring long-lasting customer relations. Here are some takeaway points to consider. Continue reading

More Accessible Data in 2013

In the last decade, technology has exploded. Every aspect of our life has changed, evolved, and is continuing to expand and expound on quality and convenience. From bigger flat-panel televisions to smaller computers and tablets, the trend seems to continue with big marketing data trends for 2013; the motto being more accessible, more mobile, and more powerful.

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Extend Market Research with Technology

For your business to flourish, it should have the right amount of customers to purchase the product or service offered. Analyzing your customer base, then defining your marketing research technology efforts to those specific customers is essential, in addition to having a transparent view of how your expected customer base will enhance your business possibilities for success. By delineating your target consumer, you will:

  • identify the potential customer base for your business
  • refine your business strategy and products to meet your customer needs
  • aim your marketing ideas to touch your more hopeful prospects
  • establish your marketing messages suitably

With its capacity to extend to consumers at various touch points and acquire nearly instantaneous results, there is no secret to why market research has taken to the Internet so well. Even though market researchers have a broad range of options for gathering data, acquiring reliable research and efficient analysis instruments has become even more crucial than before. It is no revelation that market research technology will resume its evolution. Current and potential trends are directed towards social media and user engendered feedback where you can evaluate what consumers are saying compared to only watching them.

Your ability to acclimatize to the new market research technology trends will be a vital component in remaining competitive and providing the products and services that consumers are looking for. Resources of technology interrelated with telepresence, neuroscience, eye tracking, and inherent association analysis will as well influence marketing research moving ahead. For instance, companies have utilized telepresence to locate isolated and hard to reach respondents. In addition, voice-activated video with audio, concurrently share laptop screens, and organization to consult with multiple locations at once with a technology that produces a distant participation milieu.

A dilemma with the various types of market research technology is that it cannot solve the question of why one brand has a stronger presence than another one. This type of innate question must still be answered. Neuroscience has of late been utilized to answer market research questions in ways that social media and traditional methods have been limited. However, prognostic analytics, eye tracking, association dimensions, and neuroscience technology motivated systems will on no account substitute for speaking to customers to comprehend what they truly feel and consider when presented with brands and various other manufactured rudiments.

Which Data Mining Application to use?

It seems that no matter what industry it is, everyone is trying to find the best means to analyze and draw actionable conclusions from their data. Data mining has grown to be the cornerstone of modern-day business operations. By clinical definition, data mining is defined as “the process of extracting patterns from data.” This definition is far from precise, but it does a great job of illustrating how tough the analysis process can be. In many cases, it is labor intense and time consuming, as if you were actually using a pick and axe.

So which data mining application should you choose? The most powerful? The most user-friendly interface? The most extensive features?
The best data mining application is the application that best fits both your analytical needs and the skill set of your employees. Analytical needs can vary based on the level of analysis you desire and the type of data being utilized. For example, the needs of analysts working with social media data, financial reporting, and survey research data are all different. Applications may provide differences in analysis features (statistics, verbatim reporting, etc.), file size limits, and source data flexibility.

Simultaneously, your employees need to be able to use the application effectively. One of the chief concerns in implementing any new system in the workplace is the amount of time required to adopt and productively use the software. Systems with user-friendly interfaces an

d intuitive functionality can ease the adoption process, while complicated programs may inhibit worker productivity, and in some cases, result in poor or erroneous analysis. And, as employees turn to telecommuting and team-based work, applications that can incorporate cloud co
In short, a multitude of software packages are available for data mining. Each have their own strengths and weaknesses, but all that really matters is which package best suits your objectives. And in an environment where speed, accuracy, and insights are key to success, why not let the software do the heavy lifting?mputing or collaborative capabilities have an advantage going forward.