The importance of great customer engagement

Your customers are everything to your business, and obviously, without them, you would have no business. Seeing how customer service and satisfaction is essential, the importance of great customer engagement is also vital to your success. Continue reading

4 Tips for Successful Customer Experience Management

Successful companies clearly define and practice customer experience management. Customer experience management falls under the umbrella of customer service, and is used to gain data and use that data to essentially drive business and improve the overall customer experience. To get the most out of your investment, follow these tips for successful customer experience management. Continue reading

Is Data Tangible or Intangible?

Did you know that electronic information is tangible? From the apps you use, the games on your phone, right down to every message you send – all of it appears to invisibly float away and live somewhere far off in the ethers, but actually, most of it will land with a thump in our earthly domain.

Because of our impression that information is invisible, we can end up taking the resources it requires for granted. Data centers or server farms dot the globe, and actually come with considerably large carbon footprints, because of not only the power the require to run them, but also to keep them cool. In the United States Continue reading

Aligning Customer Research with Business Objectives

Customers should be should be at the forefront when decisions are made regarding a company’s products and services. Businesses that are customer-centric are shown to have more success than businesses that are purely profit driven. As a market research manager, it is good to be close to your buyers. Continue reading