Is there a time when you don’t want customer feedback?

Customer feedback is not only helpful, but crucial to the success of your business. After all, if you didn’t have customers, you wouldn’t have a business. Customers can provide insights that you or your employees can’t give, thus allowing for product improvement or new development. Continue reading

Customer data: the way you get it is everything

As a business, knowing your customer and what theyAnalyzing Survey Data want is crucial to the continued success of your company. It gives you an insight into what to add, change, or take away from your product or service to ensure your customers are getting exactly what they expect and want from your company. Collecting customer data is the best way to do it, but it has to be done right. Here’s how to get customer data the right way. Continue reading

What Do You Want to Learn from Your Customers this Year?

Learning from CustomersCustomer satisfaction is, of course, your number one goal as a company, but do you really know what learning from customers entails? Do you know what your customers think about you? Customer research and learning what makes them tick will go a long way towards meeting their needs and desires, as a company. Continue reading

Approach Market Research with Deduction or Induction Reasoning

As a corporation or individual, it is important for you to excel in your business. For you to succeed you need to know factors that affect your enterprise. The market research process should include gathering information about your competitors’ activities, consumer preference on product or services, product placement and many marketing issues for analysis. Continue reading