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While there is broad demand for access to survey data results, a relative few have intimate involvement in shaping the manner of survey administration and the collection of survey data. The availability of easy to use survey analysis software tools promotes the analyst’s ability to “jump right into” an analysis of survey data without the critical perspective of the survey project’s design. The end result is an unfortunate disconnect between the analysis of the survey data and the survey methodology and questionnaire.
The objective of this paper is to illustrate the basic responsibilities required of a survey analyst prior to tackling the analysis of the results of a survey.
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