mTAB supported Clemson student project unveiled at SEMA 2012

mTAB Survey Analysis services proudly supported the Clemson University Deep Orange 3 vehicle prototype unveiled at last week’s SEMA show.

Clemson Deep Orange 3The Deep Orange program at Clemson University enables students to fully develop a new vehicle concept, from needs analysis to a completely engineered implementation.

The Deep Orange program runs the course of two academic years in parallel with Clemson’s two-year masters program in automotive engineering. The program provides students with experience in financial and market analysis, vehicle design, development, prototyping and production planning, and gives them an opportunity to work with automotive industry partners to develop ideas.

Working at the Clemson University International Center for Automotive Research (CU-ICAR), the students have free reign to push the boundaries of conventional design and engineering. The Deep Orange 3 vehicle was designed in partnership with Mazda North American Operations and the Art Center College of Design in Pasadena, CA.

As part of the market analysis process, students utilized mTAB’s survey analysis software to gain an understanding of the needs of the target buyer. As a consequence, the student experience with mTAB is identical to the real world experience of an automotive manufacturer’s project planning team.

“We greatly appreciate mTAB’s sponsorship and support of our Deep Orange program.” states Paul Venhovens, BMW Endowed Chair in automotive systems integration, and leader of the Deep Orange program. “Incorporating mTAB within the design process fits our objective of exposing students to the skills they will require for careers within the automotive industry.”

mTAB Supported Clemson - mTAB Vehicle LogoBrad Hontz, President of mTAB Survey Analysis Services adds “We are honored to support the Deep Orange program at Clemson University. It was a pleasure to attend this year’s SEMA event and have the opportunity to meet the students that developed the Deep Orange 3 vehicle. The students are an incredibly creative and inspiring group. We look forward to continuing our support of this meaningful program.”


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About Clemson University International Center for Automotive Research

Clemson University’s International Center for Automotive Research is a 250-acre advanced-technology research campus where university, industry and government organizations collaborate. Clemson’s College of Engineering and Science offers master’s and Ph.D. programs in automotive engineering at CU-ICAR and is conducting leading-edge applied research in critical areas, such as advanced product-development strategies, sustainable mobility, intelligent manufacturing systems and advanced materials.

CU-ICAR has industrial-scale laboratories and testing equipment in world-class facilities available for commercial use, as well as a comprehensive computational center dedicated to solving clients’ industrial problems and backed by a high-performance computing infrastructure.

About mTAB Survey Analysis Services
mTAB is a leading provider of survey data analysis and reporting services. Founded in 1987, mTAB has been the choice of Fortune 500 firms seeking to maximize the ROI of the survey research programs they already purchase. mTAB’s service bureau data base services and unique survey specific BI software support the trending and comparison of any survey program within the enterprise.

For further information contact:
Brad Hontz
mTAB Survey Analysis Services
P: 714.693.3110

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