In business, you know the customer is always right – even if they’re wrong – and should be your top priority. Running a company that keeps customers coming back time and time again is the ultimate goal; with these tips for keeping customers satisfied, you can accomplish that goal on a daily basis. Continue reading
Sports teams and musicians have raving fans and you can too! Raving fans for businesses are the business’ advocates and would never consider taking their business elsewhere. That’s a tall order in this highly competitive market place, but it is possible. Businesses with raving fans not only provide an exceptional product or service, they also provide an exceptional customer service experience. Follow these customer service tips for ensuring you have raving fan customers: Continue reading
As a business, you know the importance of surveys and how they can help analyze the success of your marketing plans, as well as product usage and placement. There are several ways to go about optimizing and analyzing survey data to ensure you’re getting the best information. Continue reading
Customer satisfaction is, of course, your number one goal as a company, but do you really know what learning from customers entails? Do you know what your customers think about you? Customer research and learning what makes them tick will go a long way towards meeting their needs and desires, as a company. Continue reading
In the last decade, technology has exploded. Every aspect of our life has changed, evolved, and is continuing to expand and expound on quality and convenience. From bigger flat-panel televisions to smaller computers and tablets, the trend seems to continue with big marketing data trends for 2013; the motto being more accessible, more mobile, and more powerful.
If you are looking for a complete and user friendly data analysis tool, you should consider PAI’s mTAB. We have developed and perfected the mTAB program to provide ease of use while analyzing large and complex datasets so you can make informed decisions quickly to increase the success of your business. Continue reading
Successful companies clearly define and practice customer experience management. Customer experience management falls under the umbrella of customer service, and is used to gain data and use that data to essentially drive business and improve the overall customer experience. To get the most out of your investment, follow these tips for successful customer experience management. Continue reading
Business Intelligence is the practice of collecting and analyzing mountains of data to determine current business success, opportunities within the current market, and forecast potential opportunities and options that will benefit the business over the long term.
Collecting data for business intelligence purposes can be time consuming and expensive; however, there are important rules for getting business intelligence that allow you to reduce costs and obtain the most relevant data. Continue reading
Reading between the lines with your survey data should not be necessary, but it is a reality that every business must face. Even with the most well developed surveys there is always the unfortunate reality that customers are not filling them out accurately to provide you the information you need to improve your business and generate increased success. Continue reading