Ways that Survey Data Can Be Used to Make Big Improvements

Survey Data Collection

Survey Data Can Lead to Big Improvements

Survey data is one of the easiest forms of data to obtain to rate overall customer experience and satisfaction so you can make beneficial changes to your business. Whether your business is brick and mortar, online, or both, you can gear your customer surveys to ensure that you gain the data you need to improve product or service quality, improve customer service, maintain market share through competitive offerings, and improve the overall level of the customer experience. Continue reading

What can the right marketing data do for your company?

With all that marketing data available you Easy Targetwould think that every company would be successful; unfortunately, sometimes they miss the mark. Chances are they weren’t getting the right marketing data or they misinterpreted what they had. Let’s take a look at two technology related companies. One that read the data right and one that missed the mark.

Apple, Inc. has created brand loyalty and great success through their marketing campaigns and product development. They have been able to do this for two reasons. Continue reading

Intuition, a good idea & the right data: the secret sauce of marketing success

Acquiring good customer data is onlyAnalyzing Survey Data one ingredient in “the sauce” for successful marketing, but you need to realize that it is just the base ingredient. Through surveys and demographic data, you can gain the foundation that will allow you to make informed decisions on which direction to go with your marketing strategies. However, savvy entrepreneurs and other business professionals understand that they need to trust their instincts and creativity to develop a successful and effective marketing strategy. Continue reading

mTAB supported Clemson student project unveiled at SEMA 2012

mTAB Survey Analysis services proudly supported the Clemson University Deep Orange 3 vehicle prototype unveiled at last week’s SEMA show.

Clemson Deep Orange 3The Deep Orange program at Clemson University enables students to fully develop a new vehicle concept, from needs analysis to a completely engineered implementation.

The Deep Orange program runs the course of two academic years in parallel with Clemson’s two-year masters program in automotive engineering. The program provides students with experience in financial and market analysis, vehicle design, development, prototyping and production planning, and gives them an opportunity to work with automotive industry partners to develop ideas. Continue reading

Introducing Capella Tabulation, the Fastest and Easiest Tool in Customer Experience Management

Maritz Research partners with veteran software provider to dive deeper into data.

St. Louis (PRWEB) October 31, 2012

Maritz ResearchMaritz Research today announced the release of Capella Tabulation, the newest addition to Capella™, Maritz’ end-to-end customer experience management system. In partnership with veteran analytic software provider Productive Access, Inc. (PAI), Capella Tabulation allows the end user to dive into their customer experience metricsMaritz Research by providing custom queries, unlimited variable selection with unmatched flexibility and speed in computation. Continue reading

Signs that you don’t really know who your customers are

You have the perfect product Under pressureor service that you know everyone needs, but sales just aren’t were they should be. Chances are you don’t really know who your customers are. When bringing a new product or service to the market, or attempting to expand your market share, you need to carefully consider a deluge of demographic data to ensure profitability. Continue reading

Building Solid Business Strategy Through Market Research

Market Research

As a leader within your organization, are you leading with data driven decisions? Or are you basing your overall business strategy on your “gut” or your previous experience? Don’t do that. It’s better to build a solid business strategy through market research. Here’s why: Continue reading

Is Data Tangible or Intangible?

Did you know that electronic information is tangible? From the apps you use, the games on your phone, right down to every message you send – all of it appears to invisibly float away and live somewhere far off in the ethers, but actually, most of it will land with a thump in our earthly domain.

Because of our impression that information is invisible, we can end up taking the resources it requires for granted. Data centers or server farms dot the globe, and actually come with considerably large carbon footprints, because of not only the power the require to run them, but also to keep them cool. In the United States Continue reading

Lead with Data Driven Decisions

Lead DataInformation is the prime asset of enterprise, the departure point for all decisions leading to product innovation, marketing strategy, and ongoing competitive advantage.  IT generates an abundance of business information; the problem is selecting data most useful to your enterprise purposes and using it to devise suitable long-term objectives.  Data driven decision-making is based on big data analytics, which particularizes and coordinates enterprise-derived information towards specific organizational objectives. Analyzing large data-sets for assessment of strategic performance is the current best practice technique of enterprise decision-making. Continue reading

Trusting Research Results of Product Concepts

There’s little question that investing in product research and subsequent development has the ability to reap dividends for a company, which is why it’s a tactic utilized by so many businesses. Nonetheless, you’re probably intimately aware of the difficulties inherent in trying to obtain definite results, because of concerns with consumer forthrightness, your own poorly-worded questions for a particular demographic, and simply finding the optimal time to pitch surveys to the busy customer. Thankfully, there are some things you can do to facilitate market research data analysis, so that the results return something you can actually work with, to better your product or service. Continue reading