CMO to Customer: why some marketing execs believe in interacting with customers directly

culture of engagementAs you well know, marketing your product or service to existing and potential customers is the lifeblood of your success as a business. In the past, before technology took over, businesses had a telephone and personal home address with which to contact their customers. Now, there is email, messaging, Skype, websites, and social media. However, some companies prefer to have one-on-one contact with their customers. Continue reading

The architecture of a high quality customer database

Analyzing Survey DataPossessing a high quality customer database is essential to your business; it ensures you stay in contact with your customers, having up-to-date information at hand so your customer always stays your first priority. Whether it’s through email, point-of-sales, direct or indirect marketing, information kiosks, online shopping venues, or the like, crafting the architecture of a high quality customer database is the key to procuring long-lasting customer relations. Here are some takeaway points to consider. Continue reading

Getting Customer Data through Social Networks

Learning from CustomersAs you know, social media has exploded over the last decade and many companies have learned the trick to getting customer data through the social networks. If your company is one who hasn’t quite caught up to speed on social networking, then here are some helpful tips. Continue reading

The importance of great customer engagement

Your customers are everything to your business, and obviously, without them, you would have no business. Seeing how customer service and satisfaction is essential, the importance of great customer engagement is also vital to your success. Continue reading

Tips for keeping customers satisfied

culture of engagementIn business, you know the customer is always right – even if they’re wrong – and should be your top priority. Running a company that keeps customers coming back time and time again is the ultimate goal; with these tips for keeping customers satisfied, you can accomplish that goal on a daily basis. Continue reading

5 Tips for Ensuring You Have Raving Fan Customers

Sports teams and musicians have raving fans and you can too! Raving fans for businesses are the business’ advocates and would never consider taking their business elsewhere. That’s a tall order in this highly competitive market place, but it is possible. Businesses with raving fans not only provide an exceptional product or service, they also provide an exceptional customer service experience. Follow these customer service tips for ensuring you have raving fan customers: Continue reading

What Do You Want to Learn from Your Customers this Year?

Learning from CustomersCustomer satisfaction is, of course, your number one goal as a company, but do you really know what learning from customers entails? Do you know what your customers think about you? Customer research and learning what makes them tick will go a long way towards meeting their needs and desires, as a company. Continue reading

mTab: Why It’s the Most Complete Solution on the Market

If you are looking for a complete and user friendly data analysis tool, you should consider PAI’s mTAB. We have developed and perfected the mTAB program to provide ease of use while analyzing large and complex datasets so you can make informed decisions quickly to increase the success of your business. Continue reading

4 Tips for Successful Customer Experience Management

Successful companies clearly define and practice customer experience management. Customer experience management falls under the umbrella of customer service, and is used to gain data and use that data to essentially drive business and improve the overall customer experience. To get the most out of your investment, follow these tips for successful customer experience management. Continue reading

Intuition, a good idea & the right data: the secret sauce of marketing success

Acquiring good customer data is onlyAnalyzing Survey Data one ingredient in “the sauce” for successful marketing, but you need to realize that it is just the base ingredient. Through surveys and demographic data, you can gain the foundation that will allow you to make informed decisions on which direction to go with your marketing strategies. However, savvy entrepreneurs and other business professionals understand that they need to trust their instincts and creativity to develop a successful and effective marketing strategy. Continue reading