Message Relevance and Personalization: the Name of the Game

culture of engagementMessaging has become not only a personalized way of communicating with your customer, but when it’s relevant, becomes a necessity to understanding the needs and wants of your customer. Relevance and personalization with messaging allows you to go a step further in taking care of your customer, because you can target them with specific information. Continue reading

Optimizing and analyzing Survey Data

As a business, you know the importance of surveys and how they can help analyze the success of your marketing plans, as well as product usage and placement. There are several ways to go about optimizing and analyzing survey data to ensure you’re getting the best information. Continue reading

mTab: Why It’s the Most Complete Solution on the Market

If you are looking for a complete and user friendly data analysis tool, you should consider PAI’s mTAB. We have developed and perfected the mTAB program to provide ease of use while analyzing large and complex datasets so you can make informed decisions quickly to increase the success of your business. Continue reading

Ways that Survey Data Can Be Used to Make Big Improvements

Survey Data Collection

Survey Data Can Lead to Big Improvements

Survey data is one of the easiest forms of data to obtain to rate overall customer experience and satisfaction so you can make beneficial changes to your business. Whether your business is brick and mortar, online, or both, you can gear your customer surveys to ensure that you gain the data you need to improve product or service quality, improve customer service, maintain market share through competitive offerings, and improve the overall level of the customer experience. Continue reading

Building Solid Business Strategy Through Market Research

Market Research

As a leader within your organization, are you leading with data driven decisions? Or are you basing your overall business strategy on your “gut” or your previous experience? Don’t do that. It’s better to build a solid business strategy through market research. Here’s why: Continue reading

Trusting Research Results of Product Concepts

There’s little question that investing in product research and subsequent development has the ability to reap dividends for a company, which is why it’s a tactic utilized by so many businesses. Nonetheless, you’re probably intimately aware of the difficulties inherent in trying to obtain definite results, because of concerns with consumer forthrightness, your own poorly-worded questions for a particular demographic, and simply finding the optimal time to pitch surveys to the busy customer. Thankfully, there are some things you can do to facilitate market research data analysis, so that the results return something you can actually work with, to better your product or service. Continue reading

Latent Variables in Data Analysis

Latent variables are variables that are not directly observed, but are inferred through other data. Once data is accumulated it is typically presented through the usage of oval diagrams.

Latent variables correspond to real current physical aspects. For example, when a store determines where to place products on shelves next to other products that were observed to be bought together by most customers, this can be considered latent variables within survey data. Continue reading

Designing Effective Customer Satisfaction Surveys

When customers want to feel effective, they can be motivated to take customer research surveys. The easier it is to do this, the more likely they will be to fully comply. The more compelling the invitation to participate, the more likely it is you will get the results you need.

Just as surveys give information that improves results, surveys that follow specific guidelines have more chance for capturing the necessary information. Design template choices can be pivotal for specific results. As with most things, the simpler it is to comply, the more likely it is you will get your needs met.
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Approach Market Research with Deduction or Induction Reasoning

As a corporation or individual, it is important for you to excel in your business. For you to succeed you need to know factors that affect your enterprise. The market research process should include gathering information about your competitors’ activities, consumer preference on product or services, product placement and many marketing issues for analysis. Continue reading