CMO to Customer: why some marketing execs believe in interacting with customers directly

culture of engagementAs you well know, marketing your product or service to existing and potential customers is the lifeblood of your success as a business. In the past, before technology took over, businesses had a telephone and personal home address with which to contact their customers. Now, there is email, messaging, Skype, websites, and social media. However, some companies prefer to have one-on-one contact with their customers. Continue reading

The importance of great customer engagement

Your customers are everything to your business, and obviously, without them, you would have no business. Seeing how customer service and satisfaction is essential, the importance of great customer engagement is also vital to your success. Continue reading