Does your company fully benefit from market research?

Market ResearchMarket research is crucial to your business. You need to know things about your customers in order to target them and keep them returning. Three questions to ask yourself include: “Who is my customer? What do they want?” and “Why did they buy my product?” Here are some tips to fully benefit from market research. Continue reading

mTab: Why It’s the Most Complete Solution on the Market

If you are looking for a complete and user friendly data analysis tool, you should consider PAI’s mTAB. We have developed and perfected the mTAB program to provide ease of use while analyzing large and complex datasets so you can make informed decisions quickly to increase the success of your business. Continue reading

5 Important Rules for Getting Business Intelligence

Business Intelligence is the practice Business Intelligence of collecting and analyzing mountains of data to determine current business success, opportunities within the current market, and forecast potential opportunities and options that will benefit the business over the long term.

Collecting data for business intelligence purposes can be time consuming and expensive; however, there are important rules for getting business intelligence that allow you to reduce costs and obtain the most relevant data. Continue reading

Ways that Survey Data Can Be Used to Make Big Improvements

Survey Data Collection

Survey Data Can Lead to Big Improvements

Survey data is one of the easiest forms of data to obtain to rate overall customer experience and satisfaction so you can make beneficial changes to your business. Whether your business is brick and mortar, online, or both, you can gear your customer surveys to ensure that you gain the data you need to improve product or service quality, improve customer service, maintain market share through competitive offerings, and improve the overall level of the customer experience. Continue reading

What can the right marketing data do for your company?

With all that marketing data available you Easy Targetwould think that every company would be successful; unfortunately, sometimes they miss the mark. Chances are they weren’t getting the right marketing data or they misinterpreted what they had. Let’s take a look at two technology related companies. One that read the data right and one that missed the mark.

Apple, Inc. has created brand loyalty and great success through their marketing campaigns and product development. They have been able to do this for two reasons. Continue reading

Building Solid Business Strategy Through Market Research

Market Research

As a leader within your organization, are you leading with data driven decisions? Or are you basing your overall business strategy on your “gut” or your previous experience? Don’t do that. It’s better to build a solid business strategy through market research. Here’s why: Continue reading

Trusting Research Results of Product Concepts

There’s little question that investing in product research and subsequent development has the ability to reap dividends for a company, which is why it’s a tactic utilized by so many businesses. Nonetheless, you’re probably intimately aware of the difficulties inherent in trying to obtain definite results, because of concerns with consumer forthrightness, your own poorly-worded questions for a particular demographic, and simply finding the optimal time to pitch surveys to the busy customer. Thankfully, there are some things you can do to facilitate market research data analysis, so that the results return something you can actually work with, to better your product or service. Continue reading

Approach Market Research with Deduction or Induction Reasoning

As a corporation or individual, it is important for you to excel in your business. For you to succeed you need to know factors that affect your enterprise. The market research process should include gathering information about your competitors’ activities, consumer preference on product or services, product placement and many marketing issues for analysis. Continue reading

Practical Uses of Factor Analysis

Factor analysis is what every business needs to get the most from their operation. Examining statistics allows you to dissect variables such as demographics and target consumers. By breaking down the key factors, you can tweak processes to create the most effective channels and strategies. Put simply, factor analysis takes the guesswork out of budgeting, advertising and even staffing. It is a practical tool created through successful market research and analysis in any industry. Continue reading

Consumer Insight from Panel Research

If knowledge is power, than survey data analysis may be one of the most powerful weapons for marketers and market research groups. Whether we’re talking about social or consumer market research, doing this work through the use of panels really helps cull the field and find out what people are thinking, feeling, and how they would react to decisions and product launches from different groups. Continue reading