mTAB supported Clemson student project unveiled at SEMA 2012

mTAB Survey Analysis services proudly supported the Clemson University Deep Orange 3 vehicle prototype unveiled at last week’s SEMA show.

Clemson Deep Orange 3The Deep Orange program at Clemson University enables students to fully develop a new vehicle concept, from needs analysis to a completely engineered implementation.

The Deep Orange program runs the course of two academic years in parallel with Clemson’s two-year masters program in automotive engineering. The program provides students with experience in financial and market analysis, vehicle design, development, prototyping and production planning, and gives them an opportunity to work with automotive industry partners to develop ideas. Continue reading

Introducing Capella Tabulation, the Fastest and Easiest Tool in Customer Experience Management

Maritz Research partners with veteran software provider to dive deeper into data.

St. Louis (PRWEB) October 31, 2012

Maritz ResearchMaritz Research today announced the release of Capella Tabulation, the newest addition to Capella™, Maritz’ end-to-end customer experience management system. In partnership with veteran analytic software provider Productive Access, Inc. (PAI), Capella Tabulation allows the end user to dive into their customer experience metricsMaritz Research by providing custom queries, unlimited variable selection with unmatched flexibility and speed in computation. Continue reading

PAI to co-sponsor Research Club TMRE 2011 gathering

 

The Research Club was started 6 years ago in London for the purposes of networking like-minded research professionals in the field of marketing research and strategic planning.

This November, we are lucky enough to become associated with ‘The Market Research Event 2011′ by IIR.  We are very excited at the prospect of this association and look forward to large turnout.

Research club gatherings are very informal, no presentations or sales pitches, just the perfect way for you to meet and learn more about your market research industry peers while enjoying complimentary drinks and appetizers provided by the event sponsors.

Each Research Club event operates within the following simple principles:

  • Anyone associated with the marketing research industry is welcome.
  • No hard sell practices.
  • No speeches or formal presentations.
  • Our only objective is for you to have a good time and meet as many of your peers as possible.
  • Lastly, we ask that you spread the word about the Research Club!  Click here to view the comments of recent attendees.

Please join us as our guest at this informal gathering of your marketing research peers.

WHEN: November 8th 2011, 7:00pm – 10:00pm

WHERE: Garden Terrace, The Peabody Orlando

SPACE IS LIMITED – SO PLEASE REGISTER AS SOON AS POSSIBLE AT: www.theresearchclub.com/events/orlando/

To learn more about the Research Club, please visit www.theresearchclub.com

PAI Co-Sponsors Clemson University’s CU-ICAR “Deep Orange” program

PAI and AutoPacific

have joined forces to co-sponsor the Clemson University “Deep Orange” future vehicle development program.

Through the use of PAI’s mTAB™ survey analysis software, Clemson CU-ICAR center students are offered convenient access to the AutoPacific’s syndicated New Vehicle Satisfaction Study.

The partnership of PAI and AutoPacific allows Clemson students to use mTAB™ to “deep dive” and data mine the AutoPacific syndicated survey results, gathering consumer insights and uncovering new product opportunities. This data will be incorporated within the development process of the CU-ICAR department’s 2011 “Deep Orange” prototype vehicle

Clemson University’s International Center for Automotive Research (CU-ICAR) is a 250-acre advanced-technology research campus where university, industry and government organizations collaborate. CU-ICAR offers Masters and PhD programs in Automotive Engineering and is conducting leading-edge applied research in critical areas such as advanced product development strategies, sustainable mobility, intelligent manufacturing systems and advanced materials.

CU-ICAR has industrial-scale laboratories and testing equipment in world-class facilities available for commercial use as well as a comprehensive computational center, dedicated to solving clients industrial problems, and backed by a massive high-performance computing infrastructure.

PAI co-sponsoring Atlanta Research Club event – July 18, 2011

The Research Club was started 6 years ago in London for the purposes of networking like-minded research professionals in the field of marketing research and strategic planning.

PAI is proudly co-sponsoring the Atlanta Research Club event to be held on the evening of July 18th. Timing of the event corresponds with the 2nd International Market Research in the Mobile World conference which PAI will be attending.

WHY ATTEND?: Relax and have some fun! Anyone associated with the Market Research industry is invited. No presentations, no hard sell, just have a good time and meet as many of your peers as possible. Beverages and canapés are provided by the event sponsors.

WHEN IS IT? July 18, 2011 6:30pm – 9:30pm

WHERE IS IT? Los Reyes Restaurant, 777 Town Park Lane, Kennesaw, GA 30144

HOW DO I RSVP? Space is limited! Please take a moment to register here as soon as conveniently possible.

Hope you will attend as our guest! We look forward to meeting you at the event.

Productive Access, Inc. Selects Autodata Solutions to Augment its mTAB™ Survey Analysis Service

Yorba Linda, CA. – June 3, 2011 – Productive Access, Inc. (PAI), the leading provider of survey analysis services to the automotive industry, today announced the general availability of the mTAB™ Value-Add Service.  PAI’s mTAB™ is the leading survey analysis software application in several industry verticals including the automotive industry, where thousands of automotive industry planners and analysts benefit from mTAB™ each and every business day.

This new service is made possible through Autodata Solutions, Inc., a leading provider of vehicle pricing, specifications and equipment data to the automotive industry.    A subset of Autodata Solutions’ comprehensive vehicle database will be available to customers of PAI’s mTAB survey databases that contain VIN or vehicle identification numbers.  The mTAB™ Value-Added Service appends the relevant vehicle specification and equipment variables to the customer’s existing mTAB™ survey databases.

“Combining Autodata’s rich database of vehicle specification and equipment with our customer’s survey data provides for a new and valuable view of consumer preference and behavior” said Brad Hontz, President of PAI.  “For example, a product planner can use the mTAB™ Value-Add Service to understand the relationship between vehicle interior dimensions and consumer feature ratings, or the relationship between consumer hobbies and the optional equipment selection.  There are virtually endless analyses of value that will now be at the fingertips of the product planners using the mTAB™ Value-Add Service.”

“The work that PAI has done to leverage our industry-standard automotive data is very compelling and innovative” said Greg Perrier, President and CEO of Autodata Solutions. “PAI is offering capabilities to our mutual clients that are unique to the industry, and we are enthusiastic to help bring this to market.”

About Productive Access, Inc. (PAI)
Productive Access Incorporated (PAI) is a leading provider of survey data analysis and reporting services.  Founded in 1987, PAI has been the choice of Fortune 1000 firms seeking to manage the data basing, analysis and distribution of survey data.  PAI’s mTAB™ service provides an enterprise survey data warehouse with powerful survey business intelligence software and reporting tools that offer access and workgroup sharing of a corporation’s survey data assets.

Autodata Solutions, Inc. is a leading provider of consulting and professional services to North American automotive OEMs.  As a pioneer of technology services for the automotive industry, Autodata Solutions provides a wide range of technology consulting services – from market analytics, product planning, vehicle configuration management, lead management, remarketing, order placement, consumer-facing competitive comparison website and in-dealership retail systems and training – to all sectors associated with selling and marketing a vehicle.  In addition, Autodata Solutions’ reseller division distributes Autodata vehicle data, images and tools to media portals and dealership service providers.  Founded in 1990, Autodata Solutions has offices in Detroit, Los Angeles, and London, Ontario, Canada, and is a division of Internet Brands, Inc.

For more information, contact

Mr. Bradley Hontz, President
Productive Access, Inc.
bhontz@paiwhq.com
714-693-3110 ext. 325

Ms. Jackie Grant, Director of Marketing
Autodata Solutions Inc.
jackie.grant@autodatasolutions.com
1-800-263-2384 ext. 6564

PAI to co-sponsor 2nd Research Club LA gathering

The Research Club was started 6 years ago in London for the purposes of networking like-minded research professionals in the field of marketing research and strategic planning.

Research club gatherings are very informal, no presentations or sales pitches, just the perfect way for you to meet and learn more about your market research industry peers while enjoying complimentary drinks and appetizers provided by the event sponsors.

Each Research Club event operates within the following simple principles:

  • Anyone associated with the marketing research industry is welcome.
  • No hard sell practices.
  • No speeches or formal presentations.
  • Our only objective is for you to have a good time and meet as many of your peers as possible.
  • Lastly, we ask that you spread the word about the Research Club!  Click here to view the comments of recent attendees.

Please join us as our guest at this informal gathering of your marketing research peers.

wilshire restaurant

WHEN: June 8th, 6:30pm – 9:30pm

WHERE: Wilshire Restaurant, 2454 Wilshire Blvd (near corner of 25th Street), Santa Monica, CA 90403 www.wilshirerestaurant.com/

SPACE IS LIMITED – SO PLEASE REGISTER AS SOON AS POSSIBLE AT: http://www.theresearchclub.com/events/los-angeles/

To learn more about the Research Club, please visit http://www.theresearchclub.com

mTAB™ 2009 Release 1

Everyone at PAI has been working hard on another update to mTAB™. This latest version, released in July is packed with new features to help provide more insights into data analysis.

The new features added in this release include:

  • Layer (Third Level) Rows
  • Top N Report In Layer Outside Worksheets
  • Top N Report – Includes Total
  • Additional XML Export Option
  • Recodes – Sorting New Labels
  • Sorting By Question Response Labels
  • Publishing Tabs To Specific Users

A comprehensive reference to all mTAB™ features added during releases is available through the mTAB™ Support page.

Art Center College of Design using mTAB™

2009 marks the fourth year in a row, PAI has been a patron of the renowned Pasadena Art Center College of Design.

PAI is providing mTAB™ for an Art Center class for students studying consumer automotive feature preferences. The Art Center College of Design has been a leader in art and design education for nearly 75 years. The College offers undergraduate and graduate degrees in a wide range of disciplines, as well as Public Programs offering design education to all ages and levels of experience. Fundamental to Art Center’s core curricula is a commitment to social and cultural engagement and giving students the tools and skills with which to affect change and address real-world issues. Art Center is located in Pasadena, California, with classes held at its Hillside Campus and new South Campus in downtown Pasadena.

PAI an Exhibitor at 2008 AMA and IIR Events

PAI will be Exhibiting at the AMA Annual Market Research Conference which will be held in Boston, MA from September 14 through September 17th 2008 and the annual IIR Market Research Event held in Anaheim, CA from October 13 through October 16th 2008.  If you are planning to attend either prestigious industry event, please make plans to visit the PAI booth.