Is there a time when you don’t want customer feedback?

Customer feedback is not only helpful, but crucial to the success of your business. After all, if you didn’t have customers, you wouldn’t have a business. Customers can provide insights that you or your employees can’t give, thus allowing for product improvement or new development. Continue reading

Do your customers know what they want or not?

As a business, there are many questions you ask yourself and your employees. Some include: What are customers looking for? What do we have to offer them? Where is the best place to target potential customers, etc…however, one question that you probably haven’t thought much about is “Do your customers know what they want or not?” Continue reading

Message Relevance and Personalization: the Name of the Game

culture of engagementMessaging has become not only a personalized way of communicating with your customer, but when it’s relevant, becomes a necessity to understanding the needs and wants of your customer. Relevance and personalization with messaging allows you to go a step further in taking care of your customer, because you can target them with specific information. Continue reading

Customer data: the way you get it is everything

As a business, knowing your customer and what theyAnalyzing Survey Data want is crucial to the continued success of your company. It gives you an insight into what to add, change, or take away from your product or service to ensure your customers are getting exactly what they expect and want from your company. Collecting customer data is the best way to do it, but it has to be done right. Here’s how to get customer data the right way. Continue reading

Does your company fully benefit from market research?

Market ResearchMarket research is crucial to your business. You need to know things about your customers in order to target them and keep them returning. Three questions to ask yourself include: “Who is my customer? What do they want?” and “Why did they buy my product?” Here are some tips to fully benefit from market research. Continue reading

3 Ways to ease the pressure of too much data

data-overloadRunning a successful business usually means a lot of information being fed to every level of the company, and with so many regulations that you have to contend with these days, it could spell trouble. Here are some ways to ease the pressure of too much data. Continue reading

Optimizing and analyzing Survey Data

As a business, you know the importance of surveys and how they can help analyze the success of your marketing plans, as well as product usage and placement. There are several ways to go about optimizing and analyzing survey data to ensure you’re getting the best information. Continue reading

More Accessible Data in 2013

In the last decade, technology has exploded. Every aspect of our life has changed, evolved, and is continuing to expand and expound on quality and convenience. From bigger flat-panel televisions to smaller computers and tablets, the trend seems to continue with big marketing data trends for 2013; the motto being more accessible, more mobile, and more powerful.

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mTab: Why It’s the Most Complete Solution on the Market

If you are looking for a complete and user friendly data analysis tool, you should consider PAI’s mTAB. We have developed and perfected the mTAB program to provide ease of use while analyzing large and complex datasets so you can make informed decisions quickly to increase the success of your business. Continue reading