Is there a time when you don’t want customer feedback?

Customer feedback is not only helpful, but crucial to the success of your business. After all, if you didn’t have customers, you wouldn’t have a business. Customers can provide insights that you or your employees can’t give, thus allowing for product improvement or new development. Continue reading

Do your customers know what they want or not?

As a business, there are many questions you ask yourself and your employees. Some include: What are customers looking for? What do we have to offer them? Where is the best place to target potential customers, etc…however, one question that you probably haven’t thought much about is “Do your customers know what they want or not?” Continue reading

Customer data: the way you get it is everything

As a business, knowing your customer and what theyAnalyzing Survey Data want is crucial to the continued success of your company. It gives you an insight into what to add, change, or take away from your product or service to ensure your customers are getting exactly what they expect and want from your company. Collecting customer data is the best way to do it, but it has to be done right. Here’s how to get customer data the right way. Continue reading

More Accessible Data in 2013

In the last decade, technology has exploded. Every aspect of our life has changed, evolved, and is continuing to expand and expound on quality and convenience. From bigger flat-panel televisions to smaller computers and tablets, the trend seems to continue with big marketing data trends for 2013; the motto being more accessible, more mobile, and more powerful.

Continue reading

Ways that Survey Data Can Be Used to Make Big Improvements

Survey Data Collection

Survey Data Can Lead to Big Improvements

Survey data is one of the easiest forms of data to obtain to rate overall customer experience and satisfaction so you can make beneficial changes to your business. Whether your business is brick and mortar, online, or both, you can gear your customer surveys to ensure that you gain the data you need to improve product or service quality, improve customer service, maintain market share through competitive offerings, and improve the overall level of the customer experience. Continue reading

Intuition, a good idea & the right data: the secret sauce of marketing success

Acquiring good customer data is onlyAnalyzing Survey Data one ingredient in “the sauce” for successful marketing, but you need to realize that it is just the base ingredient. Through surveys and demographic data, you can gain the foundation that will allow you to make informed decisions on which direction to go with your marketing strategies. However, savvy entrepreneurs and other business professionals understand that they need to trust their instincts and creativity to develop a successful and effective marketing strategy. Continue reading

mTAB supported Clemson student project unveiled at SEMA 2012

mTAB Survey Analysis services proudly supported the Clemson University Deep Orange 3 vehicle prototype unveiled at last week’s SEMA show.

Clemson Deep Orange 3The Deep Orange program at Clemson University enables students to fully develop a new vehicle concept, from needs analysis to a completely engineered implementation.

The Deep Orange program runs the course of two academic years in parallel with Clemson’s two-year masters program in automotive engineering. The program provides students with experience in financial and market analysis, vehicle design, development, prototyping and production planning, and gives them an opportunity to work with automotive industry partners to develop ideas. Continue reading

Introducing Capella Tabulation, the Fastest and Easiest Tool in Customer Experience Management

Maritz Research partners with veteran software provider to dive deeper into data.

St. Louis (PRWEB) October 31, 2012

Maritz ResearchMaritz Research today announced the release of Capella Tabulation, the newest addition to Capella™, Maritz’ end-to-end customer experience management system. In partnership with veteran analytic software provider Productive Access, Inc. (PAI), Capella Tabulation allows the end user to dive into their customer experience metricsMaritz Research by providing custom queries, unlimited variable selection with unmatched flexibility and speed in computation. Continue reading

Signs that you don’t really know who your customers are

You have the perfect product Under pressureor service that you know everyone needs, but sales just aren’t were they should be. Chances are you don’t really know who your customers are. When bringing a new product or service to the market, or attempting to expand your market share, you need to carefully consider a deluge of demographic data to ensure profitability. Continue reading

Lead with Data Driven Decisions

Lead DataInformation is the prime asset of enterprise, the departure point for all decisions leading to product innovation, marketing strategy, and ongoing competitive advantage.  IT generates an abundance of business information; the problem is selecting data most useful to your enterprise purposes and using it to devise suitable long-term objectives.  Data driven decision-making is based on big data analytics, which particularizes and coordinates enterprise-derived information towards specific organizational objectives. Analyzing large data-sets for assessment of strategic performance is the current best practice technique of enterprise decision-making. Continue reading